Cross Cultural Solutions Welcomes All Volunteers
In my research over the past few months, I’ve come across an astonishingly wide variety of volunteering organizations. Many of them have a specific demographic target: college students, established professionals, the under 18 crowd, or retirees. From a business perspective, it makes good sense to choose a niche. It’s easier to plan for the needs of a specific group than for the needs of all. It’s also easier to market to one demographic—you can focus your efforts on a narrower field of publications, television programs, social media platforms or events. This strategy is ideal for the volunteer looking to find a group of similarly situated people with which to travel and work, but what about the volunteer who wants a more diverse experience?