The Great Projects: Holding Tourism to a Higher Standard

Two Protected Orangutans in Malaysia

Image source: Thegreatprojects.com

It’s interesting how we compartmentalize our minds. We expect non-profit organizations to be responsible, eco friendly, sustainable, and respectful of local customs and regulations. We expect it because they are designed without a profit-incentive. Their motives are supposed to be 100% pure—based on nothing but altruistic humanitarianism or environmentalism. Of course, this is extremely simplistic, nothing is ever 100% anything, but this is the stereotype. When it comes to for-profit organizations, we lower our expectations considerably. We don’t expect the same level of consideration because we recognize the equation has a business side. Why is this? Shouldn’t we be more concerned when an organization has a profit incentive?