All of my research on voluntour organizations has illustrated one thing: we are all in the business of inspiring strangers. Many organizations are primarily focused on the work they do—the travel planning, liasing with local communities, establishing base-camps, and facilitating ongoing projects. Unfortunately, the business of voluntouring means publicizing your projects. It’s not enough to set up the infrastructure: you need to attract the volunteers. That’s where websites come in. We are all aware of the power of social media to help advertise a business, but many voluntour companies are also using their websites by incorporating fresh content and interactive elements to attract repeat visitors.