UNITE: An Experience Economy
Image source: 3news.co.nz
One of the most difficult challenges to overcome when traveling overseas, particularly to developing countries, is what I call economic armor. It’s the suit made of expensive traveling clothes, luggage, shiny rented cars… it’s the air of privilege that surrounds many American travelers like a cloud. It makes good sense that people without money or material goods see these travelers as an opportunity. They see economic gain for themselves and their families—food, shelter, a lifeline. Imagine yourself in dire straits, struggling to feed your family. Wouldn’t you see privileged tourists this way too?
