Travelocity: Travel for Good

$5000 Grant for Travel for Good Winner

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Travelocity is one of the giants of online travel planning. Kids these days don’t go to travel agents. We don’t need third-party facilitators to book our white water rafting trips or our day hikes through the redwood forests. We do it ourselves, on the Internet. By now, most travel businesses have moved online. Those that haven’t are either catering to a very specific demographic of wealthy, typically older travelers, or they’re swiftly shooting down the out-of-business luge run. Travelocity has succeeded as a business because we all want control of our destinies. Perhaps that’s putting it dramatically but the point is made: 2012 travelers are self-possessed, savvy, and resourceful.