Voluntour Organizations Take Note: The Effect of Social Media on Travel Booking
Image source: Trippy.com
I often write about how social media can help your voluntour organization attract new volunteers, but unfortunately the effect is relatively unquantifiable. It is difficult to discern what factors are inspiring volunteers to travel. Is it the company’s website, their twitter feed, word of mouth, or Facebook? Organizations struggle to keep up with all of the latest tools, convinced that they’re working… somehow. But, according to some, it’s not impossible to quantify the effect of social media on travel booking, it just requires a bit of a shift in the way we think about our measurements. It’s more about measuring activity and interest than it is about identifying a direct link between fans and customers. So, it would rather obviously follow that the more you can inspire engagement, the better. There are also some exciting new tools available for measuring engagement—from KLM’s Meet & Seat application to Trippy which allows users to solicit advice from friends about their travel plans.
