Generations Touring Company: A Focus on Family
Image source: Grace-lichtenstein.suite101.com
In a poll conducted by Condé Nast Traveler and MSNBC, 14% of Americans have taken a volunteer vacation, but 55% indicated they would like to participate. Of those who have gone on volunteer trips, 95% reported that they are likely to do it again. That’s quite a return! But I wonder about that 55%. Who are they? Are they busy working people or high school kids? Are they grandparents, afraid of the rigors of volunteering? As a voluntour organization, how can you motivate that 55% to take the plunge—to reach that decision-making moment when an ephemeral dream becomes a solid reality?