Reefs to Rockies: Conservation Through Tourism

Capuchin Monkey

Image source: Reefstorockies.com

Today’s profile doesn’t feature a volunteer company. Instead, it focuses on the other side of the volunteer/tourism binary. Reefs to Rockies is a tourism company, but they have a deeper purpose: conservation. I’m inspired by the work they’re doing. It dovetails nicely with many of the conservation-based voluntour organizations we’ve profiled and demonstrates how a purely for-profit enterprise can give back through responsible, ecologically conscious programs for travelers. I think it’s important to remember that eco-tourism is often remarkably similar to voluntourism: many of the same values and principles apply to both. Eco-tourists choose their programs because, like volunteers, they want to give back. They want their dollars to contribute to a greater good. I think the line between volunteers and eco-tourists is often a blurry one, especially when eco-tourists participate directly in conservation efforts while they travel. For many travelers interested in a vacation, eco-tours are a great way to give back while you kick back.

When Ecotourism Meets Voluntourism

Earthwatch Expedition

Image source: Gizmag.com

The more I read about voluntourism, the more I realize how in-demand eco-friendly projects have become. In part, I’m sure this is a result of trends: caring about the Earth has become a popular culture movement, and that’s great. But whenever something becomes popular, it also becomes the focus of our capitalist machine. Part of me squirms at the idea that something so important would be co-opted by an industry to make money. It’s my idealistic side. I still feel, deep in my heart, that we should all do things for the purity of them, not for the industry. I know I’m being naïve and impractical. The more people who care about the Earth the better, regardless of how they go about spending their money. Still, I am hyper aware of the interplay: ideology vs. capitalism. It’s a puzzling tension and I think being aware of it makes us more critical consumers, and that’s important.

Elevate Destinations: A Voluntour in Haiti

Young Girl at Elevate Destinations Site in Haiti

Image source: Citi5.tumblr.com

Writing about voluntour organizations all around the world means exploring inspiring projects conceived by inspiring people. It forces me to remember that making the world a better place is a process and that everyone, no matter how experienced or educated or motivated, can step up and change lives. Whilst reading AFAR, my favorite experiential travel magazine, I stumbled upon a voluntour organization that really got my attention: Elevate Destinations.