Reefs to Rockies: Conservation Through Tourism
Image source: Reefstorockies.com
Today’s profile doesn’t feature a volunteer company. Instead, it focuses on the other side of the volunteer/tourism binary. Reefs to Rockies is a tourism company, but they have a deeper purpose: conservation. I’m inspired by the work they’re doing. It dovetails nicely with many of the conservation-based voluntour organizations we’ve profiled and demonstrates how a purely for-profit enterprise can give back through responsible, ecologically conscious programs for travelers. I think it’s important to remember that eco-tourism is often remarkably similar to voluntourism: many of the same values and principles apply to both. Eco-tourists choose their programs because, like volunteers, they want to give back. They want their dollars to contribute to a greater good. I think the line between volunteers and eco-tourists is often a blurry one, especially when eco-tourists participate directly in conservation efforts while they travel. For many travelers interested in a vacation, eco-tours are a great way to give back while you kick back.
